In order to drive better revenue, your company needs to attract more customers. That begins by building your brand awareness engine so that your company rises to the top more quickly when your ideal customer (ICP) has needs your brand can solve.

What is Brand Awareness?

Essentially, brand awareness is a marketing term that describes the extent to which customers are familiar with the distinct qualities or image of a particular brand. Put more simply, it’s generally how many consumers know who you are and what you offer to them.

Why is Brand Awareness Important?

To put it bluntly, if consumers aren’t aware of your brand, they’ll never think of buy from you. You can raise your level of brand awareness in the market through brand campaigns, advertising and other marketing tactics. This in turn helps to gain consumers trust, which leads to stronger customer loyalty, higher revenue, and better brand equity.

There are four levels of brand awareness. Do you know which you fall into?

1. Zero, Zilch, Nada
If you’re just starting out, pretty much nobody knows about you. Good news is that it’s only up from here.

2. Brand recognition
You’re making some waves and the market is beginning to be aware of you but not necessarily what you offer or how you can help

3. Brand recall
Customers definitely know who you are and what you offer. What they might not trust yet is why you’re the best choice for them

4. Top-of-Mind
Congrats, you’re the McDonalds, Google, Apple, Coca-Cola of your industry. Enough said.

“OK, great but how can I find our where my brand stands?”

Here are three things you can analyze today to help determine your level of brand awareness:

1. How big are your distribution lists / how fast are they growing?

2. What’s your reach / engagement on social media platforms?

3. Where do your website analytics sit now?

Compare today’s stats to where you were last month, 6 months ago, and 1 year ago. Your trends will say a lot about whether you have a lot or a little bit of work ahead of you.

If you’re interested in more specific answers and have a bit of time, a brand perception survey can reveal all sorts of useful information.

Want to learn more? Schedule a quick call and let’s chat. I’m pretty passionate about companies benefiting from their brand awareness efforts, and I’m sure I can help!