We recently had the pleasure of speaking with Sid Lucas, host of The Unbiased Truth, a podcast on various business topics. Listen now as Sid and our founder, Barbara, discuss all things branding!

Among other things, you’ll get answers to some of the most common branding questions:

• What’s the difference between brand and marketing strategy?
• When should a company revisit their brand strategy or identity?
• What’s in a brand name, and how to choose a good one?
• What are Guiding Principles and why are they important? (Bonus, learn why Bud Light and Target would benefit from developing these!)

Enjoyed what you heard here? If it’s time for your brand to revisit how things are going, reach out for a free Discovery call and learn more about how Skylar Consulting can help you today!