Brand Identity Archives - Olio Branding https://oliobranding.com/category/brand-identity/ Amplify Your Brand Mon, 29 Apr 2024 17:53:16 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.2 https://i0.wp.com/oliobranding.com/wp-content/uploads/2024/04/Olio_favicon.png?fit=32%2C32&ssl=1 Brand Identity Archives - Olio Branding https://oliobranding.com/category/brand-identity/ 32 32 209785985 10 Brand Ideas Small Businesses Can Use to Grow Their Business in 2024 https://oliobranding.com/10-ways-small-businesses-can-use-brand-strategy-to-grow-their-business-in-2024/?utm_source=rss&utm_medium=rss&utm_campaign=10-ways-small-businesses-can-use-brand-strategy-to-grow-their-business-in-2024 Thu, 07 Dec 2023 08:00:29 +0000 https://oliobranding.com/?p=1019 December is the perfect time to plan how to enhance your branding efforts for the following year! To get you started, here are 10 brand ideas you can use to grow your business in 2024.

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]]> As a small business, branding may not be at the top of your to-do list. Unfortunately, if you’re not consistently working towards improving or maintaining a consistent, powerful brand strategy, you’re losing out on innumerable opportunities for growth, customer retention, and awareness. 

Luckily, December is typically a slower month for providing services and slogging through meetings – which makes it the perfect time to plan for how to enhance your branding efforts for the following year! To get you started, here are 10 brand ideas you can use to grow your business in 2024

10 Brand Ideas for 2024

  1. Develop a brand message: Create a brand message that communicates your brand’s identity and USP in a clear, concise, and memorable way. Use this message consistently across all marketing channels. This will help you differentiate your business from competitors and create a clear and consistent message across all marketing channels.

  2. Create a brand voice: Develop a distinctive voice for your brand that resonates with your target audience. Consistency in tone and language can help your brand stand out and build brand loyalty.

  3. Build a strong visual identity: Create a visual identity for your brand that reflects your brand’s values, personality, and goals. This includes your logo, color palette, typography, and imagery. Consistency in visual identity can help your brand stand out and build recognition.

  4. Create a website that reflects your brand: Your website should reflect your brand’s identity and visual identity. It should also be easy to navigate and provide clear calls to action that drive conversions.

  5. Use social media strategically: Social media can be a powerful tool for building brand awareness and engaging with your target audience. Develop a social media strategy that aligns with your brand’s values and personality.

  6. Leverage content marketing: Use content marketing to provide value to your target audience and build brand awareness. This can include blog posts, videos, infographics, and more.

  7. Develop strategic partnerships: Partnering with other businesses or organizations can help you reach a wider audience and build brand awareness. Look for partnerships that align with your brand’s values and goals.

  8. Attend events: Attend events that are relevant to your industry and target audience. This can be a great way to build relationships with potential customers and partners.

  9.  Step up your thought leadership efforts. Speaking presentations, blog writing, white papers, and guest podcast appearances all help raise your brand awareness, while positioning you as an expert in what your company offers.

  10. Measure and refine: Use data to measure the success of your brand strategy and refine your approach as needed. This can include tracking website traffic, social media engagement, and sales data.

It’s important to note you do NOT have to implement all of these at the same time. If you’re starting from scratch, we recommend you begin with the first three on this list. Get your brand foundations in place and then choose where to begin implementing your messaging and identity. 

Looking for more information or want to brainstorm specific ideas for your business? Get in touch today to get started! 

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]]> 1019 Listen In: All Things Brand Strategy https://oliobranding.com/listen-in-all-things-brand-strategy/?utm_source=rss&utm_medium=rss&utm_campaign=listen-in-all-things-brand-strategy Mon, 20 Nov 2023 18:12:47 +0000 https://oliobranding.com/?p=1010 The post Listen In: All Things Brand Strategy appeared first on Olio Branding.

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We recently had the pleasure of speaking with Sid Lucas, host of The Unbiased Truth, a podcast on various business topics. Listen now as Sid and our founder, Barbara, discuss all things branding!

Among other things, you’ll get answers to some of the most common branding questions:

  • What’s the difference between brand and marketing strategy?
  • When should a company revisit their brand strategy or identity?
  • What’s in a brand name, and how to choose a good one?
  • What are Guiding Principles and why are they important? (Bonus, learn why Bud Light and Target would benefit from developing these!)

Enjoyed what you heard here? If it’s time for your brand to revisit how things are going, reach out for a free Discovery call and learn more about how Skylar Consulting can help you today!

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