The Challenge

Established in 2005, Medrio pioneered cloud-based EDC solutions for clinical trials, yet over time, their distinctive personality faded amidst industry giants. Lost in a sea of conformity, they sought to reclaim their unique identity.

The Solution

We embarked on a journey to reignite Medrio’s vibrancy. Through stakeholder interviews, Voice of Customer interviews, market research, and brand history exploration, we crafted a strategy emphasizing Medrio’s human-centered approach– positioning them as an agile alternative to industry behemoths. Updating visuals to exude approachability and vitality, we refreshed the logo and introduced dynamic designs and vibrant colors.

Executing a comprehensive rollout across marketing materials, digital platforms, and events, alongside targeted ABM campaigns, we swiftly reintroduced Medrio’s revitalized brand. A highlight was the creation of their inaugural commercial-style video, unveiled during the 2021 holiday campaign, showcasing their joyful personality.

The Results

The revitalized strategy garnered widespread acclaim, resonating with stakeholders across the board. From the Board of Directors to delighted customers and even competitors’ marketing executives, Medrio’s resurgence was celebrated, solidifying its distinctiveness in the SaaS landscape.